Ingredients
The magic in our products is the combination of finely selected natural ingredients your hair needs in innovative ways, giving you clean hair care.
We guarantee you’ll love the results.
Read More about our ingredients.
Vitamin E
Vitamin E is arguably the most prevalent vitamin ingredient in skin and hair products. And with good reason. The major ingredient in Vitamin E is Tocopherols which have powerful antioxidant benefits, which allow Vitamin E to protect the strand’s cuticles from damage (UV rays and environmental pollutants, chemical treatments), so that your locks can retain moisture and strength.
Vitamin E oil can improve dry hair and/or dry scalp, infusing both with moisture and locking it in, so that the softness and hydration are long-lasting.
Vitamin E oil may also increase circulation to the scalp. This increase in blood flow to the area helps to enhance the health and strength of the hair follicles, maintaining hair growth.
Shea butter
known as “tree of life” because of its many healing properties. Shea butter has many potential benefits for hair and skin including moisturizing, anti-inflammatory, and anti-aging effects.
Shea butter is also very moisturizing for the hair and scalp. People with curly texture benefit from using shea butter as a sealant to keep moisture in their hair and increase softness.
Reduce dryness and prevent split ends. also help increase shine and reduce the frizz of your hair. It may also help protect hair from heat damage caused by flat irons and blow drying.
Shea butter’s anti-inflammatory properties might also help reduce redness and scalp irritation by providing healing effects without clogging the pores. Additionally, as a natural product, it’s safe to use on all types of hair, even hair that’s damaged, dry, or color treated.
Argan oil
What was once a well-kept secret between a small group of women in Morocco is now touted as a cure-all for hair, nails, and skin. They even called it “liquid gold,” Argan Oil has extraordinarily high concentrations of vitamins A and E, plus linoleic acid. This rich combination of nutrients which prevent environmental damage and add elasticity to skin and strands.
For hair, it’s said to make it more resilient and flexible when brushing and styling, and less likely to become brittle and split or break.
It also coats the hair shaft, which adds moisture and shine, while also decreasing frizz.
Using Hair products containing Argan Oil helps to stop the absorption of water from the environment (humidity), and “improves the conductivity of the hair and neutralizes the static charge”.
In other words, hair is less frizzy and prone to flyaway when Hair care products containing Argan Oil is applied.
Argan oil is full of fatty acids and powerful antioxidants, such as vitamin E, that have been shown to have benefits for your scalp and hair.
lubricate the hair shaft and help your hair maintain moisture.
Argan oil help prevent dryness and can help reduce fizziness and boost shine.
Scientific research has been done on argan oil’s antifungal properties, though it may help treat dandruff. Sometimes dandruff is caused by a yeast-like fungus on your scalp.
Argan oil add a protective layer to the hair that improves combing force and protects the hair from breakage during heat styling. reduce the formation of split ends, which can result in thicker, healthier looking hair.
Hair products containing argan oil reduced damage caused by hair dye and improves hair growth
Aloe vera leaf Juice extract
Aloe Vera contains vitamins A, B12, C and E, as well as folic acid. This blend of nutrients aids in moisturizing and nourishing existing strands and promotes healthier future hair growth by hydrating and calming scalp skin. And of course, a healthier, more balanced scalp also means less irritation and itching.
Aloe vera helped resolve the scalp inflammation that dandruff causes. The fatty acids found in the aloe plant have amazing anti-inflammatory properties.
Aloe vera cleanses the hair shaft efficiently, stripping off extra sebum (oil) and residue from other hair products.
aloe vera doesn’t hurt your hair strands while it cleans. Unlike other chemicals in hair products, aloe vera is gentle and preserves the integrity of your hair.
Using aloe vera is a great way to get hair that looks healthier, shinier, and softer.
Jojoba Oil
Jojoba Seed Oil is nutrition in its purest form. It’s full of nutrients like vitamins E and B, as well as minerals like chromium, copper, and zinc, which all nourish and protect hair from environmental stressors.
Jojoba oil components are less like that of an oil and more like the skin and scalp’s protective film therefore penetrate well through the top layers of both to get where it needs to go for optimal hydration
Also, have a “keratoplastic” effect—the ability to give hair an almost plastic-like sheen that leaves it shimmering and brings out its natural color tones and brilliance.
What’s interesting is that at the same time that Jojoba oil mimics sebum, it’s also ideal at clearing too much of it. Jojoba quickly penetrates down to the scalp and hair shaft, breaking up and dissolving the buildup.
Jojoba Seed Oil is also a great emollient, bringing elasticity to the hair.
So, it is a great ingredient for promoting strong, silky, and shiny hair.
Olive Oil
Olive oil is rich in fatty acids and antioxidants with a unique chemical composition
olive oil can soothe your scalp, strengthen your hair follicle, and potentially stimulate hair growth.
oleic acid makes up the main component of olive oil’s composition. Oleic acid has antioxidant qualities, which might help slow the effects of hair loss.
also have antibacterial properties, which play a role in a healthy scalp.
Olive oil help to reduce and prevent split ends.
Olive oil is a great ingredient which have protective and nutritional qualities that make your hair look and feel healthier.
Almond oil
Almonds have been valued in many ancient cultures for their healing and health properties, including high levels of protein, omega-9 fatty acids, and vitamin E. These properties suggest that almond oil can improve the shine and strength of your hair.
Almond oil is an emollient, meaning it can fill in gaps in your hair at a cellular level. That makes your hair feel smoother to the touch. Using Hair care products containing almond oil on your hair gives it a softer texture.
Once almond oil is incorporated into your hair care routine, you may also notice that your hair is easier to comb through and style. Feeling extremely soft and smooth.
almond oil can make hair stronger and less prone to split ends, which means your hair growth won’t be slowed by losing hair that becomes damaged.
Almond oil contains high amounts of vitamin E, which is a natural antioxidant. When antioxidants combat the environmental stress around your hair, your hair looks younger and healthier.
Coconut oil
Coconut oil is a natural saturated fat. The high fat content in it may help calm scalp irritation, flaking, a that coconut oil absorbs into hair strands better than mineral oil and other kinds of oils. This might help prevent hair breaking and split ends.
Great Tip
For this reason, you may need fewer trims when you use coconut oil on your hair regularly. This allows your hair to grow longer, faster.
the oil help reduce protein loss in hair. This prevents dry, brittle, or breaking hair so it is an amazing ingredient in leave-in conditioner.
The fat in coconut oil can also help seal in hair moisture.
Silk protein
You’ve probably heard that our hair is mostly made up of a protein known as keratin, which provides them with strength, protection, and structure. Because keratin is broken down with chemical treatments and heat, there’s been a big hair movement in the past few years to rebuild that keratin by adding, well, more keratin. But here’s the problem: the heat or chemical treatments that are used during these treatments can cause damage and dryness.
This is where Silk Protein comes into play. It can strengthen and reinforce locks, thanks to its content of cysteine, one of the main amino acids needed to produce keratin.
And because silk proteins possess an insane ability to retain water, they infuse the hair with moisture and repair damage. It’s a one-two punch: hydration and strengthening
Studies have shown the effect of hydrolyzed Silk Protein’s ability to soften strands and even boost hair growth thanks to its molecular size. Silk proteins with a higher molecular weight exhibit film forming properties, making them excellent additions to hair care, especially for dry or damaged hair, because they can increase moisture retention at the hair surface (like a conditioning, protective Saran Wrap). The combination we use—hydrolyzed Silk Proteins that contain free silk amino acids (small molecules) plus silk oligopeptides (bigger)—deeply moisturizes the hair from within, improving the texture of dry and damaged hair and preventing breakage. Even in low humidity (read: parched, dry air) this breed of Silk Protein possesses a high degree of water absorption, meaning they suck in moisture and lock it into your locks to keep them hydrated. How powerful is its ability to retain water? Silk is credited with the ability to retain 10,000 times its weight in water, resulting in optimum conditioning and increased strength.
Avocado Oil
Holy guacamole! Popular fruit for veggies
Avocado may well be one of the very best things you can put in—and on—your body. Of course, that includes your hair.
Avocado Oil is cold pressed from the entire avocado, which is rich in fat and can contain up to 30% oil. It consists of 71% monounsaturated fatty acids (MUFA), 13% polyunsaturated fatty acids (PUFA), and is loaded with oleic acid.
Avocado Oil’s fatty acids provide many essential nutrients that improve hair health and lead to a reduction in breakage and split ends
If you notice less hairs on your pillow and your hairbrush, that’s the fatty acids at work, as one of their main superpowers is to help reduce shedding.
Because not all fats are created equal, Avocado Oil is one of the few oils that is able to deeply penetrate the hair shaft instead of only sitting on top of it thanks to its MUFA. So while other fats are great for coating each hair, Avocado Oil can actually strengthen the hair shaft from the inside to help prevent damage and make hair more flexible. And while its deeply moisturizing for the scalp and hair, it won’t clog pores or make hair look flat or greasy.
It also has UV absorption properties, helping keep harmful UV rays at bay. That’s a plus if you color your hair and want to keep it from fading. Its protective qualities also protect strands when using hot tools like blow dryers and irons, or after chemical treatments.
CASTOR OIL
Castor Oil has natural antibacterial and antifungal properties and is high in Vitamin E, minerals, proteins, and omega -6 and -9 beneficial fatty acids. It actually has a whopping 18 fatty acids in total. But what makes it super beneficial for your mane is its unusually high levels of ricinoleic acid (it’s 90% of its nutritional content!). If you’ve never heard of ricinoleic acid, here’s what you need to know.
First, ricinoleic acid helps increase circulation to the scalp and improves hair growth. It nourishes the hair roots so that hair grows stronger, and balances scalp pH, which keeps the scalp functioning at its ideal oil levels. It can even undo some of the damage of harsh chemical treatments. It prevents infections such as folliculitis, a condition that causes inflammation of the hair follicles (and ultimately hair fallout).
Castor Oil fills in the damaged gaps of keratin in the hair shaft, increasing elasticity and strength so that hair’s less prone to splitting and breakage.
Strands are left moisturized, smooth, less frizzy and with fewer split ends. The protective layer deposited by the fatty acids not only protects from sun damage and color fading, but they make your strands more light-reflective, so they look glossy and shiny.
Castor Oil had a significant increase in luster, making the strands appear shinier and more light-reflective.
GRAPE SEED OIL
Grape Seed Extract is one of the single most hair-healthy natural ingredients out there. It has been recognized for its medical value and nutritional properties since the days of Ancient Egypt 6,000 years ago.
In hair products, Grape Seed Extract is commonly used as a deep moisturizer, sealant, shine enhancer, and heat protector from blow drying and flat ironing.
It has a worldwide cult-like fan club thanks to its ability to increase shine, softness, and silkiness. Some call it an Rx for their damaged hair, as it prevents frizz, mends split ends, and helps keep hair stronger and healthier so it can grow longer. Those with curly texture love it because it helps define and moisturize their coils while being lightweight enough to not weigh down their locks.
Grape Seed also contains a high content of vitamin E, which is fantastic for natural sun protection, and keeps hair color f hat Grape Seed Extract protects hair against damage caused by hair dryers on a long-term basis from fading.
Hydrolyzed wheat oil
Present in all civilizations, Wheat has been cultivated for more than 10,000 years and has been at the heart of many beliefs and legends. The symbol of fertility, prosperity and renewal, Wheat has been considered as a gift from God, dropped on earth. In the time of the Egyptian Pharaohs, Wheat was the symbol of Osiris, also called “the eternal beauty”.
Wheat Oil is naturally rich in phytoceramides, meaning ceramides from plants. Ceramides are a type of naturally occurring lipid found in high concentrations in the epidermis, the skin’s outer layer. They help hold skin cells together and form a protective layer that keeps moisture in and protects the skin against environmental aggressors.
Wheat Oil’s phytoceramides and skin’s ceramides have a similar structure. Hence, phytoceramides are optimal to mimic natural ceramides and to replenish a depleted skin barrier and to prevent dehydration.